Portfolio
Welcome to my professional portfolio. This space showcases a selection of my past projects, reflecting my approach to problem-solving and the standards I maintain in my work. I invite you to explore these examples to gain a better understanding of the expertise and quality I bring to every engagement.
Enjoy!
Parker Palmer Refreshments
Parker Palmer Refreshments is an imaginary series of "Ready to Drink" (RTD) energy-boasted tea drinks in which I built a marketing-focused pitch deck focusing on launching and marketing the product to my target market through activation, programming, and brand acts. The presentation includes information about myself, how the brand was built, consumer profiles, marketing and pricing information, and product design. To reach its audience, the project outlines a multi-channel strategy including digital marketing on TikTok and Instagram, on-campus activations, and partnerships with productivity tools used by the product's target audience.
SOLACE Boats Marketing Pitch
SOLACE is a luxury boating brand that focuses on quality, innovation, and performance to provide a sleek and capable boating experience to its customers. Our pitch deck includes a marketing-focused strategy and brand activation proposal designed to launch the "SOLACE Hubs" experience to a new generation of affluent, multi-mission boaters. The presentation includes information on target audiences, brand positioning, marketing strategies, and partnerships, while providing a holistic approach to overcome the outdated boating show experience through the use of immersive events and demonstrations.
Lot Lingo AI Product Review
This presentation consists of a technical review for an Artificial Intelligence product listing assistant designed to streamline the asset liquidation process. The presentation covers the industry's current "pitfalls" and an AI-based solution built to address them. Demonstrated is the tools' effectiveness by providing examples of the software successfully identifying various types of collectables. The deck contains a realistic assessment of the software's current drawbacks, such as "hallucinations" and counting errors, while emphasizing the tool’s role in making employees more productive through human-verified automation.
Costco Wholesale Financial Evaluation
A comprehensive financial valuation and analysis of Costco Wholesale Corporation (COST) that uses various models to assess the company's internal value compared to market performance. The presentation includes an overview of Costco, its strategy, five-year stock performance, and income information while calculating cost of capital, corporate value, and discounted cash flows, including the company's WACC. The analysis concludes with a summary of Costco's operational strengths, market risks, and an explanation of why the current market price differs from the calculated book value.